Narkis Alon  Founder, Double You

Narkis Alon
Founder, Double You


Maybe, and it's my final answer



Investors meet hundreds of entrepreneurs every year. They like to keep their options open. How would they know - maybe your startup will suddenly become successful and grow, maybe there is something they failed to identify in the market and in that case maybe it's a good idea to keep us, the entrepreneurs, hanging.

The most important point is that there is a lot of "maybe" and I cannot rely my business on things that "may-be".

I'm an naturally born optimist. When we fundraised in my last business I would always tell a friend of mine how well everything is going, how this investor told us we're awesome, and how that investor gave us homework and said he likes what we're doing and let's meet, and my friend would always reply: "that sounds great, did he write you a check"? 

I hated my friend in these moments, but he was right. 

Fundraising is a very emotional process, it's a lot of relationship building, a lot of rejection, a lot of "maybe yes" sometimes changing to concrete "no" - and sometimes it remains vague, like the answer Nurit Shevi from MXIMO received from an investor: "Maybe, and it's my final answer"
Fundraising is similar to sales only its harder not to take it personal - in the midst of all of this mess - the more realistic and practical we can be about it - the better.

I really believe that if we want direct answers - we must ask direct questions.  And if we ask direct questions - we better learn to accept a "no" for an answer.

It's not so romantic but it can save us a lot of time.

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