Iris Shoor

Iris is founder and CEO at Oribi. Prior to founding Oribi, Iris co-founded two successful startups. In 2006, she co-founded VisualTao and led the product to 10M users worldwide. The company was Acquired by Autodesk. In 2012, she co-founded Takipi which helps developers around the world track events in production. Iris is passionate about simple products, data driven marketing and increasing creatively. In Oribi, she decided to go after her passions and create a product which will help marketers and product managers to understand their audience better and know exactly what to do next. Iris loves dogs (own Taki the lab and Nina the mutt), traveling and design.


Inbal Arieli

Inbal is the Vice President of Strategic Partnerships at Start-Up Nation Central. Featured as one of the 100 Most Influential people in Israeli hi-tech and as one of the 100-tech-business-women-speakers in the world. Inbal joined Start-Up Nation Central after more than a decade of experience working with start-ups and building companies of her own.

During her military service Inbal was a Lieutenant in the IDF elite intelligence 8200 unit. There she led a professional intelligence team in a highly advanced technological environment and also served as Head of Faculty at the Intelligence Officers’ School.

In her professional career following the military service, Inbal served as General Counsel to several start-ups and leading Israeli hi-tech companies, in which she held executive positions, in various industries.Inbal founded the 8200 Entrepreneurship and Innovation Support Program, Israel’s first start-up accelerator; and GAMMADO, a tech talent incubator.

She holds an LL.B. Law, B.A in Economics and MBA, Entrepreneurship and Strategy, from the Tel Aviv University. She lives in Tel Aviv with her spouse and three sons.


Liat Aaronson

Liat is a Partner at Marker LLC. Prior to joining Marker, Liat was the Executive Director of the Zell Entrepreneurship Program at the Interdisciplinary Center (IDC) in Herzliya, where she helped grow the program and the startups that came out of it. Today she remains involved as chairwoman of the Zell Entrepreneurship Program. Liat is also a mentor and faculty member at IDC’s new program for entrepreneurial leadership and global impact, IDC Beyond. Before joining IDC in 2005, she practiced law at Naschitz, Brandes & Co., a leading Israeli law firm, where she focused on corporate law and M&A and represented venture capital firms, investors, technology companies and start­ups. Liat holds a B.A. (Cum Laude) from the University of California at Berkeley, an LL.B. and MBA from Tel Aviv University, and an LL.M. in European law from the University of Leiden in the Netherlands (Cum Laude). Liat became a member of the Israel Bar Association in 1999. She is on the advisory board of SeedIL, Cockpit Innovation Hub, Ramle Innovation Hub, Taglit Excel Ventures Program and Scola, the Unit 2470 Alumni Entrepreneurship Program. 


Baat Enosh

Baat Enosh heads Intuit's Israel Strategy and Ops, establishing and growing Intuits' R&D center as a part of the Israeli innovation ecosystem. Baat relocated back to Israel after many years in Silicon Valley where she most recently was a Product Manager at Intuit's Innovation group.

Prior to Intuit, Baat was busy as VP Ops at Founder Labs – a “pre-incubator focusing on mobile products”, as COO of Women 2.0 and as the manager of the Entrepreneurial Alliance at NCWIT. She was lucky learning firsthand Lean Startup thinking from icons such as Eric Ries, Steve Blank, and Scott Cook. Prior to all that, she spent her most technical years in the world of enterprise management software. Outside work, Baat is raising 3 kids, enjoys skiing, competitive skydiving, indoor-rock climbing, and yoga. She holds a B.S. and M.S. in Computer Science from the University of Colorado at Boulder.